social networking in construction

Does your construction company, architectural firm or development group have a Facebook fan page?  Are you worried about what advertising laws apply to a social media platforms?

The Federal Trade Commission has eliminated any question of whether liability can arise in connection with consumer endorsements for the obvious reason that consumers may rely on endorsements

I know that title sounds odd. Before you start flooding my email box with comments about the practicality of Building Information Modeling (BIM) or the utility of social networking like Twitter, Facebook or LinkedIn in the construction industry, consider the life of the personal computer:

Were you around in the 1980s during the microcomputer wars between Commodore